app store

Apple is making it harder for small businesses to offer iOS apps

Earlier this year, Apple announced new policies aimed at, among other things, banning apps that contribute to spam and clutter in the App Store. Specifically, one policy gave Apple the right to reject apps built using a “commercialized template or app generation service.”

Now, Apple appears to be prepping enforcement of this rule in a way that could hurt small businesses in a big way.

Are marketers overestimating mobile search?

Every month Google delivers results for about 50bn mobile searches, and in May the search giant revealed that mobile devices produce more searches than their desktop cousins in 10 countries, including the US and Japan.

So it’s no surprise that marketers are paying a lot of attention to mobile search, from ensuring that their sites live up to Google’s mobile-friendliness standards to pouring money into mobile paid search.

Eight reasons to kill your native mobile app

Companies have invested significant sums in developing native mobile apps but the harsh reality is that many have little to show for it.

While many continue to maintain and invest in their apps despite the results, some are deciding that it’s better to pull the plug.

Start Me Up! A profile of Magvault

It isn’t always easy to find what you want in the app store, or to browse for apps that might not be in the charts.

With this problem in mind, Magvault brings together digital publications, to be perused on a digital newsstand.

I chatted to Neil Morgan, Founder of MagVault, to find out more about the service.

US retail apps achieve low ratings due to frequent crashing

Smartphone apps are an important way for brands to engage with consumers, however a new study has found that many brands are falling short on the user experience.

The Xtreme Labs Retail Apps Report found that just under a third of top 100 US retailers don’t have smartphone apps, while those that do suffer from issues such as a lack of features. 

The average rating achieved by iOS apps in the App Store is 2.9 stars out of five, while on Google Play it is just 2.2 out of five.

On iOS the most common complaints were a lack of features (26%), frequent crashing (23%), and poor design (22%).

Android users suffered similar problems, with crashing being the main complaint (33%), followed by the app not working as intended (26%) and a lack of features (25%).

Facebook apps: there’s no such thing as a free audience

Facebook’s success hasn’t only netted its founders, early employees and investors billions of dollars, the world’s largest social network has built an ecosystem that has served as the foundation for other businesses collectively worth billions.

From large social gaming companies like Zynga all the way to individual developers building Facebook apps out of their bedrooms, Facebook’s launch of a development platform in 2006 proved to be a game-changer for online entrepreneurs.

Consumers increase time spent in retailer mobile apps by 525%: report

In the debate over mobile websites versus native apps, native app detractors frequently make a seemingly good point: there are just too many native apps, so you can’t expect consumers to install and use yours.

For companies hoping customers and potential customers, that assumption has a significant implication: if your mobile strategy is native app-centric and you don’t have a mobile-friendly website, you might be missing out on the mobile opportunity.