Apple Pay

How can mobile payment actually improve customer experience?

Payment impacts customer experience more than anything else.

In fact it’s easy to reel off examples of payment scuppering a deal altogether – the kebab shop that doesn’t take card, the mobile-unfriendly online checkout, the voucher which is suddenly no longer valid.

Pinterest enables ecommerce with Buyable Pins

When it comes to social networks with the greatest potential to drive revenue for brands, Pinterest has been at or near the top of the list for some time.

Yesterday, the company took a big step in the direction of realizing that potential when it announced Buyable Pins.