Apple Pay

The reasons a retailer is behind the most successful mobile payments solution

Which mobile payments app has the most users? If you guessed Apple Pay, Google Pay or Samsung Pay – hereafter referred to as the Three Pays – you guessed wrong.

Despite the efforts of three of tech’s biggest names to drive adoption of their mobile payments solutions, it’s a retailer that has the most widely used mobile payments solution as measured by users.

How can mobile payment actually improve customer experience?

Payment impacts customer experience more than anything else.

In fact it’s easy to reel off examples of payment scuppering a deal altogether – the kebab shop that doesn’t take card, the mobile-unfriendly online checkout, the voucher which is suddenly no longer valid.

Pinterest enables ecommerce with Buyable Pins

When it comes to social networks with the greatest potential to drive revenue for brands, Pinterest has been at or near the top of the list for some time.

Yesterday, the company took a big step in the direction of realizing that potential when it announced Buyable Pins.