Apple TV

Apple TV: rumour has it…

The rumours of an iTV or Apple TV have been persistently circulating for several years. More recently the hype built around the Apple Worldwide Developers Conference (WWDC) and failing any mention of the device by Apple CEO Tim Cook, the company’s stocks fell.

While many will use this opportunity to highlight again the loss of Steve Jobs and the big shoes that Tim Cook is struggling to fill, no doubt Apple has a plan.

The brand’s history is full of hype, rumour and new technology to market that has revolutionised how we listen to music, use our mobile phones and share and interact with each other. Apple TV, I’m sure, will be no different.

Kinect could be Microsoft’s ticket to addressable advertising on your TV

Kinect living roomWith movies from Netflix, games from ESPN, music from Last.fm, and status updates from
Twitter, Microsoft has evolved the Xbox 360 into a premium content
delivery device, not just a game console. Now, with its new Kinect
motion-controller system, the company has the means to turn the Xbox 360
into a hyper-targeted ad platform.

After all, Kinect can recognize
different users by their faces.

Will the Boxee Box meet the same fate as Google TV?

The battle to bring the internet to the small screen is heating up. And the fight to control when and how the internet is brought to the small screen is heating up too.

After finding Google TV blocked by a number of television networks, a Google product manager for Google TV recently stated that the company hasn’t done a good enough job communicating what the product is to content owners. And it doesn’t seem to be improving in that effort.

Google’s content strategy comes together for Google TV

When Google TV was first announced, I wrote that it “might be one of the most important things the company has attempted.” If successful, Google would do nothing less than realize the dream of television-web convergence.

But I also noted that execution was key, and there was no shortage of skeptics who questioned whether Google would be able to put it all together.

TV rentals: will Amazon’s pricing trump Apple’s brand?

Looking to watch the latest episode of your favorite TV show? Apple
wants to rent it to you. Yesterday, the Mountain View-based company
unveiled the latest incarnation of Apple TV. And like most of Apple’s
newest consumer electronics devices, behind the hardware is a business model to move content.

In addition to $4.99 high-definition movie rentals, Apple TV offers up
99 cent rentals of popular television shows from Fox and ABC. But will
Apple TV do for television shows what the iPod and iTunes did for
music? That may depend on how Apple deals with the competition. If the
counter attack Amazon has already launched is any indication, the
competition may be pretty fierce.