The rumours of an iTV or Apple TV have been persistently circulating for several years. More recently the hype built around the Apple Worldwide Developers Conference (WWDC) and failing any mention of the device by Apple CEO Tim Cook, the company’s stocks fell.
While many will use this opportunity to highlight again the loss of Steve Jobs and the big shoes that Tim Cook is struggling to fill, no doubt Apple has a plan.
The brand’s history is full of hype, rumour and new technology to market that has revolutionised how we listen to music, use our mobile phones and share and interact with each other. Apple TV, I’m sure, will be no different.