Apple Watch

Are wearables failing? An early 2016 recap

Most people think wearables will be a big deal, but they’re not yet, and there’s the sneaky suspicion that we don’t quite understand their best use cases or ideal UX.

Here’s a roundup of some doom and gloom surrounding wearables in early 2016.

Prepare yourself for lots of pictures of hairy wrists…

The biggest trends in mobile from 2015

Who would have thought those enormous blocks of plastic you could play Snake on back in the early noughties would end up completely transforming the way brands communicate with people?

Mobile is an exciting channel that presents an enormous amount of opportunities to connect with consumers, but it is evolving so quickly that many marketers are struggling to keep up. 

One of the more sarcastic Apple Watch articles you’ll read today

I’m stuck in a mild quandary about whether to bother writing about the Apple Watch or not…

If you care enough about Apple’s entry into the world of wearable technology then you would’ve surely been glued to your MacBook or iPad Mini last night. Poring over the details delivered via keynote speech and already fully sated with every possible specification of the Apple Watch (emphatically no longer referred to as the ‘iWatch’).

Or if you’re everyone else in the world, your reaction is probably more along the lines of this…

Seven big opportunities that wearables offer to marketers

Wearables are widely forecast to follow smartphones as the next major technology trend and there has been a huge amount of hype around products like Google Glass and the Apple Watch.

As the technology is still in its infancy the opportunities for marketers have been limited so far, but as always with disruptive technologies it’s those who take risks and act first that will likely reap the biggest rewards.