Argos

A day in the life of… a digital product manager at Argos

Argos is an undoubted pioneer of digital and multichannel retail. From click and collect to online merchandising, the retailer has been ahead of its time.

That’s why it’s so exciting to catch up with a senior digital product manager at the brand, Lilly Keating, to see what her days entail…

Eight examples of best practice on Argos product pages

Product pages can differ wildly.

I love the use of decluttered, stylish responsive designs (see Lush), but there’s no doubt that Amazon’s altogether busier approach is optimised for conversion.

With Argos sitting somewhere in the middle, and currently in the spotlight during its extended Black Friday sales, I thought I would take a look at its product pages, to see which features I like.

Here are eight of them.

Which retailer has the best Black Friday strategy?

2015 has seen retailers continue to evolve their Black Friday strategies, with many spreading sales across the period.

UK retailers, in particular, have learnt from last year’s bumper day (a breakthrough for the holiday in the UK) and either dropped out from the race or tried to spread demand.

Let’s have a look at the strategies being adopted by a number of major retailers.

Black Friday landing pages analysed: AO.com to Tesco

Some retailers are making basic errors preparing their landing pages for Black Friday.

As we’ve discussed previously, retailers need a year-round Black Friday landing page to ensure that they achieve decent search rankings and keep their audience informed.

Granted, Black Friday only truly hit the British consciousness during 2014’s elbow-fest, but some websites have missing pages or redirects where their Black Friday landing pages once were.

18 excellent features of Argos’s mobile app

Argos has been named one of the top multichannel UK retailers thanks to its customer-focused mobile app.

Placing a particular emphasis on creating an easy, joined-up customer experience has led to this app becoming one of the most popular downloads in Q4 2014.

Eight useful UX tips from Christmas sales emails

It used to be called the January sales, but it seems like most retailers have had sales since at least the beginning of December. And they’re still going… 

This is apparent in the sheer number of emails I receive from retailers. However, rather than delete them, I’ve decided to study them in more detail to see which brands are doing this well.