Applying AI, Machine Learning and Predictive Analytics
Understanding how to apply AI, machine learning (ML) and predictive analytics in data-driven marketing is a key skill for all marketers to have. This chapter explores the wide range of potential applications of increasingly sophisticated tools and how marketers can use them to glean insights from data more effectively. Analytics maturity Econsultancy’s AI, ML and […]
How Wimbledon is using AI to enhance the fan experience
From strawberries and cream to its all-white dress code, Wimbledon is a sporting event steeped in tradition.
But while many of its famous traditions have remained the same since it began in 1877, Wimbledon has also been quietly innovating – particularly when it comes to technology and data.
The human revolution: Why brands need to design for humans in a digital world
Many of our books, films and TV series set in the future imagine a world in which robots are taking over.
This pop-culture approach to artificial intelligence is mirrored in our widespread fears of AI “taking over our jobs” and making humans obsolete.
But I’m here to tell you that the opposite is happening. It’s not the robots who are taking over, it’s the humans – and we need to adapt our design thinking to this reality.