ASOS

customer review

Asos has finally added product reviews, but how should brands handle online reviews?

Asos customers have been sharing their delight at noticing product reviews creeping into the site since early November (Asos’ 2020 annual report stated that the roll out in October would “support in customer engagement and also unlocks greater potential for strategic growth in Face + Body”). So, customers can now gain a better understanding of the quality, size, and fit of clothes.

How ASOS is delighting shoppers with diversity

There are many reasons why people wax lyrical about their love for ASOS. 

With its slick user experience, super-fast delivery options, and massive online inventory – the ecommerce brand has become synonymous with must-have millennial fashion.

10 brands with hilariously funny product page copy

Quality product descriptions can make a huge difference to the ecommerce user experience. 

Not only can good copy nudge consumers and increase conversion rates, but it can also help to differentiate a brand. Humour is one effective way that brands can make product descriptions stand out, with an increasing number choosing to be quirky and fun rather than just informative.

Battle of the Christmas chatbots: Why M&S beats Lego & ASOS

Christmas is a time for drinking mulled wine, eating mince pies, and panic-buying naff presents for people.

This year, a few retailers are doing their utmost to make the latter experience a little less stressful, by launching their own gift-finding chatbots.