Speed is often touted as the most important factor in online delivery, but research suggests that aspects like reliability, convenience, and cost are more valuable to today’s consumers.
Asos customers have been sharing their delight at noticing product reviews creeping into the site since early November (Asos’ 2020 annual report stated that the roll out in October would “support in customer engagement and also unlocks greater potential for strategic growth in Face + Body”). So, customers can now gain a better understanding of the quality, size, and fit of clothes.
An exceptional ecommerce experience will be essential for fashion brands as they emerge from lockdown – but what can they do to engage new customers online?
For younger generations, it can be difficult to imagine what the world was like before Facebook or mobile phones existed.
Last week, Asos announced a big change to its returns policy, announcing a crackdown on so-called ‘serial returners’.
Amongst the Econsultancy blog team, we certainly have our favourite companies as far as digital ambition and execution are concerned.
Earlier this summer, ASOS launched a brand new chatbot with the aim of helping fashion lovers discover and shop on social media.
Enki the ‘fashionbot’ is designed to help users ‘discover style in a completely new way’.
There are many reasons why people wax lyrical about their love for ASOS.
With its slick user experience, super-fast delivery options, and massive online inventory – the ecommerce brand has become synonymous with must-have millennial fashion.
Quality product descriptions can make a huge difference to the ecommerce user experience.
Not only can good copy nudge consumers and increase conversion rates, but it can also help to differentiate a brand. Humour is one effective way that brands can make product descriptions stand out, with an increasing number choosing to be quirky and fun rather than just informative.
Christmas is a time for drinking mulled wine, eating mince pies, and panic-buying naff presents for people.
This year, a few retailers are doing their utmost to make the latter experience a little less stressful, by launching their own gift-finding chatbots.
Mobile is a key area of focus for ASOS.
It’s not hard to see why – 80% of traffic to its website and 70% of orders in the UK come from mobile devices, and users reportedly spend an average of 80 minutes in the app each month.