AT&T

What is net neutrality and how does its latest setback affect marketers?

Net neutrality, or challenges to it, hit the news again last week when a US federal appeals court took the side of Verizon and ruled against parts of the Federal Communications Commission’s (FCC’s) net neutrality rules. 

I thought I’d take the opportunity to detail what net neutrality is, what the arguments for and against are, how it has been flouted in the past and what this latest ruling could mean for the internet and marketers in particular.

Firstly, let’s look at last week’s ruling. You can read the court transcript here, it makes for good reading on the issue.

16 brilliant new branded Vines: Thanksgiving bonus edition

Happy Thanksgiving! Happy Hanukkah! Happy Thanksgivukkah! Uh… Happy Black Friday!?

Even with that opening salvo of well-wishing I feel like I’m still missing people. Hey, Happy ruddy Friday everyone!

Sit back, relax, pop on your work headphones (you’re not sat on the back of a bus after all), and take a look at these 16 brilliant new Vines from brands, all collected during November 2013. Plus there’s a Thanksgiving bonus at the end.

Then if that’s not enough, check out October’s 10 best new examples of branded Vines when you’re done.

Start Me Up! A profile of Famigo, family-friendly device managment

Security is big, as always, but arguably bigger than ever. Famigo is an app that provides mobile content for the family in a secure environment on a phone or tablet.

Famigo has been around for four years or so, which somewhat qualifies it out of our start up category of three years or less. However, I’ve made a rare exception, because Famigo is worth knowing about.

We asked the Famigo team about the product’s USPs, and the goals and challenges they’ve met so far.

AT&T leads online campaign to stop texting and driving

This week it’s all about food and phones on our weekly showcase of The Dachis Group’s Social Business Index.

Our focus is on three well-known brands – a Pennsylvania based candy company and one of the widely used telephone companies in America as analyzed by the Dachis Group’s Kelly Kriegshauser.

We’ll also take a glimpse at the top twenty brands on the Social Business Index, a real-time ranking of more than 30,000 global brands based on their performance in the social space, to see how the biggest brands in social are faring.

Verizon courts Microsoft, but will it snub Android?

While it may take a quarter or two to figure out just how well Nokia and AT&T’s launch of the Lumia 900 did or didn’t go, the device which both companies have bet big on has brought the kind of attention to Windows Phone that Microsoft was certainly hoping for.

That apparently has AT&T’s biggest rival, Verizon, taking note.

To prevent cord cutting, cable networks embrace the web

Are cable customers ditching their cords, or shaving them? While the debate over what cable customers are doing and planning to do with their cords continues, one thing is clear: cable players are concerned.

So in an effort to prevent cord cutting, they’re increasing looking to find ways to embrace the channel cord cutting is blamed on the internet.

The Verizon iPhone: what it means for the US mobile market

Rumors are swirling that tomorrow Verizon will announce the availability of the iPhone to its customers. Currently, AT&T is the only mobile carrier in the US that offers the iPhone.

AT&T’s iPhone exclusive has been a financial blessing for AT&T, but for some consumers, it has been less-than-desirable, as AT&T has battled high-profile data outages that have left iPhone customers disconnected.

Tips from AT&T on mining Twitter for customer service issues

AT&T logo

Roughly one out of every five status updates on Twitter mentions a brand or product, which makes it a great platform for gauging consumer sentiment about existing products, and potential launches. Often, that sentiment is favorable – but even when it’s not, companies don’t have to be afraid. As AT&T shows, brands can mine Twitter for negative sentiment, and use those insights to help solve customer service problems in “real-time.”

Google AdWords’ biggest spenders revealed

Google generates billions of dollars in revenue every quarter, and big
brands are known to be some of the most prolific spenders.

But just how much are specific brands spending? That’s not information
that Google has publicly disclosed before, but AdAge claims to have
obtained
a document detailing just how much major brands spent in June.

In mobile payments, credit card companies might be a third wheel

If there’s one thing major mobile carriers don’t like to do, it’s work together. But that appears to be what they’re doing in the mobile payment space. Considering how tight the market is, that’s a move credit card companies might not be too happy about. Because while credit card companies may need carriers to get into mobile payments, they may also soon learn those same carriers don’t need them.

Will the Droid X be Verizon’s iPhone?

The iPhone, despite the recent unwanted attention, is still arguably the most desirable smartphone in the world. But in the United States, the mobile carrier the iPhone is exclusive to, AT&T, is far from the most popular carrier.

It has been hampered by complaints about network quality, and while many argue that AT&T simply needs to invest more in its network, others argue that AT&T is the victim of the iPhone.