Australia

Kogan.com – a world of cheeky (and divisive?) UX

Kogan.com is the only international Australian electronics retailer, the work of self-made Ruslan Kogan.

Perhaps the most amusing story in its 10 year history was its application of an IE7 tax in 2012, charging people 6.8% more for using the outdated browser (0.1% for every month the browser had been on the market).

It’s not just this that seems unconventional, the site is full of UX quirks (some good, some bad) that I thought I should highlight. Let me know what you think.

Marks & Spencer’s new Australian website: six things to note

Marks & Spencer has just launched new localised ecommerce sites to cater to Australia and New Zealand.

Previously, Australians could shop online via M&S’s UK-run website, which delivers to 30 countries worldwide, but now they have localised payment, content and returns.

I’ve had a look through the site, trying to spot best practice or any teething problems. Here’s what’s worth knowing.

cotton on facebook

How Australia’s Cotton On uses social to build its brand

Cotton On is one of Australia’s best known fashion brands, and it is growing like crazy.  

It also has ambitious targets for ecommerce, so to drive more online sales Cotton On has invested heavily in its social media presence.  So how does social help build the brand?

Australian businesses say lack of strategy is main barrier to co-ordinated marketing campaigns

Modern marketing professionals are all too aware of the need to implement a co-ordinated strategy across multiple channels, however there are a number of significant barriers that prevent this from becoming a reality.

Data included in our new Australian Cross-Channel Marketing Report, published in partnership with Experian Marketing Services, shows that 57% of Australian companies feel that a lack of strategy is the main barrier to implementing effective cross-channel marketing.

This was followed by a lack of knowledge (42%), lack of budget and poor interconnecting technology (both 38%).

Report: Loyalty programs don’t always breed loyalty in Australia

Australian consumers buy more from retailers with loyalty programs, and are more likely to choose a brand with a loyalty program, but this doesn’t mean they will be more loyal, according to a new report. 

The For love or money? 2013 consumer study into Australian loyalty programs report, commissioned by strategic marketing company Directivity and digital agency Citrus, surveyed over 1,000 consumers in February 2013 to see how Australians feel towards loyalty programs. 

And, the findings highlighted that while loyalty programs definitely influence buyer behaviour, they don’t always equal customer loyalty.