Since its launch in Japan in 2000, Amazon has sought to slowly establish itself in some of Asia-Pacific’s biggest markets. However, the ride has not universally been a smooth one. Here’s how Amazon is faring in Asia-Pacific in the year 2020.
Are you a retailer considering expansion into the Australian market?
This research has been pulled together as an introductory look at Australia and why this geographical region is a good expansion option for international retailers/brands looking outwardly to different markets.
1. Executive Summary This is Econsultancy’s first State of Marketing Automation in Australia and New Zealand report, published in association with Oracle Marketing Cloud. The research is based on a survey of over 350 marketing professionals based in Australia and New Zealand and evaluates current adoption levels, tools and processes employed as well as […]
This month’s APAC stats roundup extols the power of ecommerce in APAC and the rush for marketers to master marketing automation.
Other topics include Facebook in Southeast Asia, media use in Australia, car buying in Singapore and the continuing trouble with the display advertising model.
For more stats, subscribers can download our Internet Statistics Compendium.
In a recent Econsultancy report, survey respondents revealed that the CMO is spending more than the CIO in almost a third (32%) of companies in Australia and New Zealand.
How are marketers using all of this technology, then, to address the pressing issue of improving customer experience (CX)?
Kogan.com is the only international Australian electronics retailer, the work of self-made Ruslan Kogan.
Perhaps the most amusing story in its 10 year history was its application of an IE7 tax in 2012, charging people 6.8% more for using the outdated browser (0.1% for every month the browser had been on the market).
It’s not just this that seems unconventional, the site is full of UX quirks (some good, some bad) that I thought I should highlight. Let me know what you think.
India, Australia and China feature prominently in January 2016’s APAC stats roundup.
Mobile payment, online retail growth, martech, ad spend and Netflix are all in the mix.
For more statistical fun, subscribers can download the Econsultancy Internet Statistics Compendium.
Marks & Spencer has just launched new localised ecommerce sites to cater to Australia and New Zealand.
Previously, Australians could shop online via M&S’s UK-run website, which delivers to 30 countries worldwide, but now they have localised payment, content and returns.
I’ve had a look through the site, trying to spot best practice or any teething problems. Here’s what’s worth knowing.
Cotton On is one of Australia’s best known fashion brands, and it is growing like crazy.
It also has ambitious targets for ecommerce, so to drive more online sales Cotton On has invested heavily in its social media presence. So how does social help build the brand?
Loyalty schemes are very popular in Australia, 84% of Australians are currently enrolled in a program.
Almost half of Australian companies rate the user experience (UX) on their digital properties as just ‘ok’, and 16% rate it as ‘poor’ or ‘very poor’.
These findings come from a new report by Econsultancy and Macquarie Telecom which sheds light on the challenges organisations are facing in this area.
Modern marketing professionals are all too aware of the need to implement a co-ordinated strategy across multiple channels, however there are a number of significant barriers that prevent this from becoming a reality.
Data included in our new Australian Cross-Channel Marketing Report, published in partnership with Experian Marketing Services, shows that 57% of Australian companies feel that a lack of strategy is the main barrier to implementing effective cross-channel marketing.
This was followed by a lack of knowledge (42%), lack of budget and poor interconnecting technology (both 38%).