authority

How to create a killer authority outreach map

Google’s eponymous Panda update and recent Search + Your World integration has changed the landscape as far as reward for quality content is concerned.  

Out of it is growing a new industry based around intelligent content marketing and authority outreach.

In my first post for Econsultancy I want to explore this area in more detail and give some insight into how best to approach the task of discovering, and then reaching out to, the right people to maximise return on your time invested.

Social ranking signals revealed: what Google and Bing are really using

It’s widely assumed that search engines are incorporating signals from popular social networking hubs into their algorithms. After all, millions upon millions of links are shared every day on sites like Facebook and Twitter. It would be somewhat surprising if search engines like Google and Bing were ignoring these links, particularly given the fact that the largest search engines all have data deals in place with Twitter and/or Facebook.

But which signals are being used, and what sort of weight are they being given? Thanks to interviews Search Engine Land’s Danny Sullivan conducted with both Google and Bing representatives, we now have a better idea.

Consumer Reports versus Apple: proof authority still matters

It has been a tough week for Apple. The world’s preeminent tech company, which could once do no wrong, finds itself on the defensive amidst a PR nightmare the likes of which it has arguably never experienced before. For that, it can largely blame Consumer Reports.

Although discussion about iPhone 4 reception problems have been ongoing, and class action lawsuits have already been filed against Apple, Consumer Reports’ refusal to give the iPhone 4 “recommended” status, its claim that the problems are indeed caused by a hardware issue, and its argument that Apple needs to solve the problem for customers, have clearly forced Apple into a corner from which it must now try to extricate itself.

Are relevant links overvalued by SEOs?

It’s a fairly common SEO belief that acquiring links from authoritative websites relevant to yours is one of the best ways to achieve results. And it makes sense. After all, why wouldn’t search engines want to consider the relevancy of a site to the sites it links to?

But what if the belief that site relevancy is an important SEO factor is wrong? According to SEO consultant Richard Baxter, that may just be the case.