AuthorRank

Google drops authorship markup from search results: reaction

Having removed author photos from the SERPs in June, Google has now gone the whole hog and removed authorship altogether.

Under the authorship scheme, writers could add the rel=author markup to their bylines, linking them to Google+ pages.

Indeed, this is probably the only reason why some people joined Google+, as the carrot of improved CTR and perhaps rankings was dangled in front of them. 

Google’s John Mueller gives the reason that this author information wasn’t so useful for users, and even distracted from those results. 

So, what do SEOs think about this decision? Read on to find out… 

Is guest blogging becoming risky?

After Penguin hit a lot of sites hard last year, it seems many SEOs have turned to guest blogging for alternative methods of link-building. 

I see this in the volume of requests I get for guest posts on this blog, and Google presumably sees this in the volume of new links it is seeing from guest blogging. 

It seems that Google is now taking a serious interest in guest blogging, so what are the risks for the bloggers and the sites hosting guest articles? 

I’ve been asking some SEO experts for their views on the potential risks and how to avoid them…

15 tips for getting the best out of your guest bloggers

Post Panda and Penguin, guest blogging has become a more popular tactic for link-building, and I see the evidence of this in my inbox every day. 

We value the contribution of guest bloggers on this blog as they have been responsible for some of our best content, but it’s important to manage guest writers well for the benefit of both parties. 

Here are 15 tips to help you to make the most of guest posts… 

Is Google’s AuthorRank just a myth?

This time last year, I took some time to research the topic of rel=”author” for a quick fire talk at BrightonSEO.

This led me to some interesting conclusions around the future of Authorship and its relationship with search engines, particularly in the realms of authors being ranked within a system, which has come to be known as ‘AuthorRank‘.

It has been a full 18 months since we saw the release of Authorship, but in that time, it appears many people in the industry genuinely believe that AuthorRank is in effect.

In reality, they are two different things, and the latter has actually been coined from within the SEO industry – taking from an earlier patent named “Agent Rank”. My argument is that AuthorRank’s role has been overstated, and any potential effect is being overhyped.

15 tips to help you become a brilliant guest blogger

After Google’s Penguin updates and the coming of AuthorRank, there is perhaps more interest than ever in guest blogging. I’ve certainly had more requests this year. 

Google’s updates mean that guest blogging is now a key SEO tactic, but it should be about more than that. 

A couple of months ago, I read an interesting article on the 3 Door Digital blog, in which experts discussed guest blogging as an SEO and engagement strategy. 

Here, I’ll give you the view from the other side, and provide some useful tips for people looking for guest blogging opportunities… 

Are you prepared for Google’s AuthorRank?

Since Google introduced its authorship programme last year, there has been plenty of speculation on how it may affect search rankings in future, and the potential advantage it gives to verified authors. 

The most obvious immediate benefit is that the addition of an author image helps the result to stand out in the SERPs and should therefore lead to a higher click through rate.

In an excellent post on the SEOmoz blog last week, Mike Arneson states his belief that Google is about to implement AuthorRank. 

So, which signals will Google take into account for AuthorRank?