The new role of the advertising award – employer branding
I am a firm believer in strategy before tactics. First you write the script, then you assign the roles.
The winners: Masters of Marketing Awards 2016
This week saw the Masters of Marketing 2016 award winners announced at a star-studded dinner hosted by Stephen Mangan.
The event kickstarted the two-day Festival of Marketing (headlined by Steve Wozniak, Martin Sorrell, Keith Weed and Katie Price), where award winners and nominees had their work showcased in the Festival Gallery.
The Masters of Marketing 2015 winners: Day Two
The Festival of Marketing came to a close today, with day two seeing the announcement of more Masters of Marketing winners.
The all-new awards combine the prestige of the Marketing Week Engage Awards and Econsultancy’s The Digitals, and seek to showcase the best work all year round through both publications.
Announcing The Masters of Marketing 2015 winners: Day One
Day one of The Festival of Marketing saw the first ever winners of The Masters of Marketing awards announced throughout the day.
The shortlisted work was showcased from the Masters Gallery and broadcast across Festival TV.
Announcing The Digitals 2014 winners
Last night we announced the winners of The Digitals awards, which celebrated the best of digital marketing and ecommerce.
At an awards ceremony at Tobacco Dock, compere Michael Underwood announced the winning entries.
Here’s the full list…
Announcing The Digitals awards shortlist
So, after reading through more than 700 entries, we have decided upon a shortlist of 189 for our Digitals Awards.
All entries were judged during the first phase by Econsultancy’s internal staff then sent to our external judges, comprised of some of the finest minds in digital marketing and ecommerce.
The judges work at firms such as John Lewis, Sky, Selfridges, BBC, Oxfam and more (You can see the full list here).
There have been some really fantastic things going on in digital in the past year or so, and the shortlist represents real innovation and best practice in our industry.
Well done to all who have been shortlisted, and commiserations to the others who just missed out (some by very narrow margins).
In no particular order, here are the shortlisted entries…
Social media audiences: the purest judge and jury?
This weekend sees the first ever YouTube Video Music Awards streamed online. In many ways, it’s like a lot of other music awards: there’s glitz, there’s glamour, and there’s Lady Gaga, One Direction and Rihanna (though Cher’s invite is presumably still in the post…).
However, the YouTube awards are different in one major way. Any videos shared across Facebook, Twitter or Google+ since September 2012 contribute to deciding the winner, alongside user votes.
Just over a year ago, in August 2012, Nielsen revealed some research that revealed YouTube as the number one music discovery source for under 18s – a figure that can only have grown in the past 12 months. Arguably, this makes these awards the most relevant of all.
Econsultancy announces The Digitals 2013 winners
Last night we announced the winners of the Econsultancy / NMA The Digitals awards, which celebrated the best of digital marketing and ecommerce.
At a posh do at the Grosvenor House Hotel, Park Lane, compere Dara O’Briain announced the winners, which included brands like Barclays, ASOS and Auto Trader.
Here’s the list of winners in full…
Five outstanding media and entertainment campaigns to inspire your multichannel marketing
If all businesses are becoming publishers, then media companies should be ideally placed to lead the content marketing revolution, and judging by these Media and Entertainment entries from The Digitals, they aren’t going to disappoint.
Here’s five great examples from our shortlist to help fuel your multichannel imagination…
#TheDigitals: What are the most important digital trends for 2013?
The Digitals are all about finding the companies and individuals who are redefining the marketing landscape, so who better to ask about the future of marketing and ecommerce than The Digitals Shortlist?
We’ve rounded up some of our favourite comments from nominees covering the biggest digital trends of the year, and asked them to tell us which companies and products are capitalizing on these…
Announcing The Digitals awards shortlist
So, after reading through a whopping 850+ entries, we have decided upon a shortlist of 156 for our Digitals Awards.
All entries were judged during the first phase by Econsultancy’s internal staff then sent to our external judges, comprised of some of the finest minds in digital marketing and ecommerce.
The judges work at firms such as House of Fraser, John Lewis, Poke, Santander, LBi. BSkyB, Samsung and more (You can see the full list here).
There have been some really fantastic things going on in digital in the past year or so, and we believe that the shortlist represents real innovation and best practice in our industry.
Well done to all who have been shortlisted, and commiserations to the others who just missed out (some by very narrow margins).
The winners will be announced at our Awards night on June 27…
Four examples of digital excellence from #TheDigitals judges
To celebrate the launch of our new digital marketing and ecommerce awards, #TheDigitals, I’ve rounded up four examples of innovation and digital marketing excellence cited by judges over the course of our Q&A series with them.
The Digitals celebrate, recognise and award excellence in digital marketing and ecommerce.
The awards will draw the best of the best from around the globe, and with extended entires your submission can still make the cut if you get it in before the new deadline of March 26!