You can’t buy much for £60m these days.
That’s the amount Real Madrid paid for James Rodriguez, the sum that Michael Gove wanted to spend on a new yacht for the Queen, and the exact figure that B&Q has apparently invested in its new website.
Clearly the home and garden retailer didn’t wish to be outdone by Selfridges, which recently invested a mere £40m to revamp its website.
When I interviewed Michael Durbridge, B&Q’s director of omnichannel, last September he said that the new site would be launched alongside an upgrade to the company’s backend systems.
This would allow the website and in-store ordering systems to run off the same database, with the user interface customised for each channel. B&Q would then have taken a huge step towards forming a single customer view.
So, just how good is this new £60m responsive site?