B2B content marketing

B2B content marketing: Expert advice from Digital Outlook 2015

There’s more to B2B content marketing than just publishing a white paper and watching the sales leads roll in.  

At Econsultancy’s recent Digital Outlook 2015 event in Singapore two industry experts – Anol Bhattacharya, CEO of GetIT Comms and Vaasu S. Gavarasana, Head of Digital Marketing at AXA – offered some great insight into how B2B companies can improve their content marketing.

Five great examples of B2B content marketing

Content marketing is more than the latest buzz word. Done brilliantly it can be a powerful and versatile tool that will engage, educate, influence and importantly win you new business.

With pay-per-click ads on Google eating more of your budget perhaps it’s time to rethink and invest in content marketing.  

Here I have selected some of my favourite B2B examples that can inspire you to rethink your own content marketing strategy.

Your company is awash with great content

Content marketing is a voracious consumer of content. Where do you find yours?

We get this all the time.

A company will approach us to talk about B2B content marketing (which we love, by the way) and we’ll ask what content they have already.

“Nothing,” they say, “We don’t have any content.”

In our experience, this is… how do I put this… not true.