b2b social

B2B social: five case studies from brands achieving great results

It used to be a difficult task to find examples of B2B companies achieving success in social, however as the channel has matured more businesses have been able to drive awareness and sales using various social platforms.

A survey published this time last year found that a majority of businesses (64%) were using social media as a marketing tool, so it’s likely that this number has increased today.

That research found that the most popular reasons for using social were for brand awareness (83%), encouraging social sharing (56%) and gaining trust and followers (55%).

This week’s finest digital marketing infographic

It’s Friday, so that means it’s time for the infographic of the week.

This week it’s a look at social media marketing for B2B companies from Clearpoint Agency.

It shows that 87% of B2B businesses use social compared to 77% that use blogs, with LinkedIn being the social network of choice for 83% of marketers.

Looking at the reasons for using social, 79% use it as a tool for raising brand awareness while 74% use it for customer acquisition.

Six examples of B2B companies that shine on Twitter

I recently blogged about consumer brands that had come up with successful Twitter strategies, highlighting ASOS and Nike among others as companies that knew what they were doing with social.

Many commenters mentioned that it would be useful to see a similar post focusing on B2B examples and I was obviously happy to oblige. 

Twitter is a difficult medium for B2B companies as it’s all too easy to simply view the platform as a broadcast medium and churn out dull corporate messages.

But here are six examples of businesses that have managed to buck the trend and create interesting or useful Twitter feeds…

Social Media

Five examples of B2B companies achieving success in social marketing

While it’s fairly common for consumer brands to shout about their successes in social media marketing, finding convincing B2B case studies is a far more difficult task. According to a recent survey, a majority of UK businesses (64%) are using social media as a marketing tool, with the most popular reasons being for brand awareness […]