baby boomers

Young users aren’t fans of targeted social ads: Report

For marketers looking to sell their wares to millennials and their younger siblings, Gen Z, social media is an indispensable channel.

But according to a new study conducted by Harris Poll for Lithium Technologies, marketers that are using targeted social ads to reach members of these groups may be shooting themselves in the foot.

Web design across different generations

For a website or digital product to be truly ‘user-centric’, we need to determine who the ‘user’ is.

Each person will approach a website, system or app through their own, unique mental model, applying how they think it will be organised to each new one they encounter. 

Although each individual’s mental model is unique, users can be ‘grouped’ to determine their digital (dis)abilities.

Generations share key aspects of their mental models, as people who live in the same period are influenced by societal values and culture, the emergence of new technologies, and experience similar events to some degree.

Similarly, they share age-related elements, such as physical or cognitive (dis)abilities. 

Could “the next big thing” be a Baby Boomer creation?

When you hear the word startup, chances are images of twenty-somethings hacking away at Macs in a loft office with an open floor plan spring to mind. And for good reason: head to sunny California, home to Silicon Valley and some of the today’s prominent internet startups, and you’re bound to find that a lot of startups do look something like this.

But that doesn’t mean that one should jump to the conclusion that Gen-Y is the generation with the greatest entrepreneurial spirit. According to a new survey released today by Monster.com and Millennial Branding, members of Gen-X and the Baby Boomer generation actually consider themselves to be more entrepreneurial than their younger siblings and children.

Buoyed by smart phones and tablets, daily online usage jumps: report

If you work in a digital industry, the ubiquity of the internet is practically taken for granted. But that doesn’t mean that the percentage of consumers accessing the internet on a regular basis isn’t impressive. And it doesn’t mean that percentage isn’t growing.

In fact, according to Forrester Research, the number of adults in the United States who access the internet on a daily basis is growing more than one might imagine.

The myth of the 20-something founder

When you think of the word ‘entrepreneur‘, who do you see? You might be inclined to think of a hungry 20-something who dropped out of college to follow his or her dream.

But according to a study (PDF) released by the Kauffman Foundation, it’s not young people who are driving entrepreneurial activity in the United States. No, it’s Baby Boomers.

Social media isn’t just for the kids anymore

When we think of the most avid users of social media and social networking, the image that comes to mind is probably that of a tech-savvy 20-something.

It’s well-known that Gen Y has led the adoption of many of today’s most popular social media services but is it really correct to assume that Gen Y is still leading the social media pack?