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Soar above the SEO bar with page-centric strategy

As search marketers, we know that there are proven methods of improving our page rank such as creating unique and relevant content with the right keywords, promoting this content, and building links from the domains that matter. 

These are methods that have been used for the past ten years and while, these methods have been quite effective, SEO is more complex today. 

The rise of social media as an effective SEO tool, the growing competitiveness of SEO, and tough guidelines by search engines, call for a re-evaluation of how we have been doing SEO.

Why Google needs to be less Kafkaesque

Joe Friedlein is the founder of Browser Media, a UK based search engine marketing agency. 

Browser Media has been the victim of a Google penalty which has seen its pages almost disappear from the SERPs. 

I’ve been asking Joe about the possible reasons for the penalty and his frustration at the Kafkaesque nature of Google’s (non)communication with webmasters.