With more and more websites seeing the majority of their visits from mobile devices and Google paying more attention to mobile friendliness, it’s no surprise that the small-screen experience is top of the agenda for companies.
Instagram has fast become a go-to social platform for brands and Instagram’s owner, Facebook, has been encouraging advertisers to embrace it as its user ranks have swelled to more than 300m.
Each month, hundreds of millions of individuals around the world log on to Facebook and this year, the world’s largest social network will likely register its billionth user account.
That, for obvious reasons, has made Facebook an attractive platform for businesses and marketers looking to reach consumers.