Big banks are finding success with Zelle, but what does it really mean?
In late September, I asked: can big banks catch up to Venmo with P2P payments app Zelle?
Three months later, it would appear the answer is definitely maybe.
Five pioneering examples of how brands are using chatbots
The chatbots are here, and while it remains to be seen whether they are a useful technology or merely a passing fad, many brands are already putting them to work.
Here are five examples.
Digital in financial services: Chris Woolnough on life at MBNA
The Festival of Marketing 2015 will feature a variety of companies discussing the challenge of keeping pace with customer expectation.
The complexity of personal banking provides a particular challenge, one which Chris Woolnough has been wrestling with at MBNA (Bank of America’s credit card).
We caught up with Chris to ask about MBNA’s journey. Here’s what he had to say.
The Festival of Marketing includes 12 stages – see the speaker line-up and book your ticket at festivalofmarketing.com.
Five tips for building a better store locator
For many multichannel retailers, a joined up in-store and online approach increasingly makes good sense. While digital (which includes mobile) presents some new challenges for retailers, there’s little doubt that offline and online can be a potent combination.
When it comes to driving online shoppers through the doors of a physical store, there are numerous ways to get the job done, from in-store events to click-and-collect schemes. But one of the easiest and often most overlooked is the handy store locator.
A well-designed store locator can be a big help in getting a customer or potential customer to drop in.
Here are five tips for creating an effective store locator experience…
Google expands sponsored map icons experiment
Google may generate billions of dollars every year from AdWords, but that doesn’t mean that it’s idly sitting by and ignoring the monetization potential it has elsewhere in its network. One property with a lot of potential: Google Maps.
Given that potential, it’s no surprise that Google is bringing its ‘sponsored map icon‘ experimental ad format for Google Maps to the U.S. market.