banner blindness

What if web ads became opt-in?

Brazil is set to be a busy place over the next few years with a World Cup and an Olympic Games to host. These grand events not only bring with them some of the greatest sportspeople on the planet, they’re now synonymous with money via an influx of tourism and a strong scent of advertising dollars.

This need to satisfy the interests of big businesses could be interesting in São Paulo (the world’s seventh largest city) where in 2006 the local government enacted Lei Cidade Limpa, (the Clean City Law) which banished all forms of outdoor advertising.

Imagine if one day, those who control the web decided that advertising was no more: leaderboards, skyscrapers and rollovers, all resigned to the Wayback Machine.

James Bond viewability will make the sky fall on banner blindness

Even Q’s most ridiculous gadgets of the past Bond films never went so far as presenting 007 with any sort of mind control device.

Perhaps such ideas, whilst hot topics in the late-50s and early-60s, were deemed too absurd for a series that has featured a laser watch, a cigarette that fires a rocket and, of course, an invisible car.

As the Bond franchise marks its 50th anniversary with the film Skyfall, another 50th anniversary – the debunking of subliminal advertising – would no doubt get missed.

In 1962 market researcher James Vicary finally revealed in an Ad Age interview that his 1957 experiments in subliminal advertising were a sham.