The best social stories & campaigns from October 2018
It’s that time again… the best social stories and campaigns of the month.
The benefits & risks of bringing your creative team in house
We caught Richard Atkinson, VP Advertising and Creative Studio at Barclaycard on the Brand & Creative stage at Festival of Marketing 2018.
How Barclaycard Business re-skilled its digital content managers to drive performance
Dan Reed is head of digital capabilities at Barclaycard Business. At the Festival of Marketing day one, he gave an impassioned talk about how his team has made digital performance and engagement a priority, in the process transforming their skillsets and meeting user needs.
Barclaycard: A B2B content marketing journey
What are the challenges for financial service businesses that want to adopt a content marketing model?
Barclaycard’s B2B content hub launched a new section this month, ‘News and insights’, so I caught up with Andrew McNamee, vice president of digital strategy, to find out more about Barclaycard’s content marketing journey.
Here’s some of what he had to say…
Barclaycard’s social customer service: balancing compliance with communication
How difficult is it for a major company in the financial services industry to maintain an efficient customer service channel that fully complies to banking regulations whilst also operating in the public eye?
Richard Atkinson is the assistant VP of social media and incident management at Barclaycard. Yesterday he was interviewed by Joshua March, CEO of Conversocial during Our Social Times’ Social Customer Service Summit 2014 in which he revealed how Barclaycard has worked through it’s regulatory and compliance issues to provide high quality social customer service.
These are the main takeaways from their conversation.
Google brings AdWords Business Credit to the UK
Last year, Google launched a new initiative designed to help small and medium-sized businesses pay for their AdWords campaigns.
The AdWords Business Credit credit card has since been adopted by 1,400 companies in the United States and, according to Google, 74% of them now say they use the Google credit card as their primary form of payment for AdWords spend.