Basecamp

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Six useful email alternatives to ease your workload

At Econsultancy’s recent Digital Transformation event it was suggested that businesses could improve productivity by getting rid of email for internal communications.

The theory is that doing away with email saves time as employees aren’t fighting a constant battle with their overflowing inboxes.

Also, your colleagues will think twice about sending frivolous messages or trying to kick tasks down the line if they have to get in touch by instant messenger, which is generally seen as a more personal form of communication.

And perhaps the most obvious benefit is that getting rid of email encourages face-to-face meetings, which can help to improve teamwork and ‘break down silos’ (yeah, I said it).

This is all very good in theory, but what are the alternatives to email? Well here are six alternatives for you to investigate…

How to create non-news driven content for SEO and content marketing

Savvy marketers know that content marketing is key when it comes to building up a relationship with other sites, social networks, and syndication partners.

Whether or not you agree with slapping the (buzz)phrase ‘content marketing’ across many of the already commonly used SEO tactics, everyone can agree the technology to find, distribute and track how content delivers ROI (meaning influencer tracking, social analytics, custom CRMs) has really kick-started an interest in the field.

We’ve written broadly on content strategy in the past, but in this post I thought I’d share a bit more about our internal approach to a specific area of content creation.