Yesterday US retailer Sephora completed a ‘digital makeover’, which has over the past few months included the launch of a new website, mobile site, an iPhone app, plus the introduction of iPads (to look up products) and the iPod Touch (to help customers check out) to many of its stores.
So far, the iPhone app has been downloaded 2m times, and the retailer says that shopping from mobile devices grew by 300% last year.
The make-up and pharmaceutical company has also fully integrated with Pinterest, so that users can “pin” any of the 14,000 products on Sephora.com to their own boards.
Half of online customer feedback comes from those that bought products instore, according to Bazaarvoice’s Conversation Index.
The report, which is based on more than 11m pieces of user-generated content created over the past three to six months, also found that these shoppers prove to be less satisfied with the products they purchased than those who buy online.
Bazaarvoice speculates that online customer satisfaction could be higher as shoppers have more access to research, feedback from other consumers and more product options.
With comScore reporting that ‘Millennials’ (those born between 1981 and 2000) now control $170bn in the US alone, brands that haven’t already woken up to the buying power of this tech-savvy generation must now finally be paying attention. Hopefully.
This 79m strong group (again, just in the US) doesn’t trust what it sees on TV – and 88% are now online. But what part does social play in changing their buying habits?
Social commerce company Bazaarvoice has published its Social Commerce Trends Report for 2012, highlighting four key issues that it thinks will drive growth in this area over the next year.
The summary of its findings below is based on the company’s social summit, which brought together thought leaders from the likes of Facebook, John Lewis, Dell and more this October.
Bluefly has been in the business of selling limited edition and high-end apparel online for well over a decade. Now, facing competition from newer, more “social” brands like LivingSocial and
Gilt Groupe, the company is integrating elements of social commerce into its shopping experience.
A big component of Bluefly’s strategy has been an integration of tools from social commerce provider Bazaarvoice. We
chatted with Martin Keane, Bluefly’s SVP of ecommerce, to get a read on the company’s experience with Bazaarvoice, as well as some insight into the shopping experience on Facebook, and Google’s Boutiques.com.
The appeal of social media marketing might be to spend less money on
campaigns, but CMOs across the spectrum in the U.S. are planning to increase their social spend next year. That means you can look forward to a lot more “social media gurus” in 2010, because most Chief Marketing Officers don’t have any expectations for ROI next year either.
So, you’ve decided to ‘get social’ with customers on the web, but how can
you build strong reasoning to support the decision? How can you get the
boss on your team and actively investing in social media at your side?
Make no doubt about it, social commerce is a reality online. From online reviews to cutting-edge social media experiments, user-generated content is playing an increasingly important role amongst businesses that sell and market online.
Bazaarvoice is a provider of social commerce technology and services. We spoke with Sam Decker, the company’s Chief Marketing Officer, about the state of the market and how companies can make use of user-generated content to benefit their businesses.
Consumer product reviews are a proven sales driver, and are a must have for online retailers, and more and more have been adding reviews to their product pages recently.
It depends on which study you read, but up to 90% of online shoppers use reviews before buying, and they can cause an uplift in conversion rates.
Having the functionality that allows users to write reviews on your website is one thing, but you need to have enough of them on your product pages to make it a more useful resource for shoppers, so how can you persuade more people to review your products?
Bazaarvoice, best known for its product review engine, also offers online retailers a suite of other social media marketing and analytics tool. It’s just added one more to its arsenal of offering: mobile reviews.
Dubbed MobileVoice , the product delivers mobile optimized reviews to shoppers in bricks and mortar stores as well as to those shopping major brands. Participating retailers get a dedicated URL, m.NameOfStore.com. Shoppers can browse product categories, search by keyword, or find reviews by SKU number. Product pages are displayed for every category, along with product and review pages.