BBC iPlayer

Top 10 UK buzz brands of 2013

Here are the top 10 UK brands of 2013, as nominated by YouGov’s BrandIndex.

This is based on brand perception, acquired by conducting approximately 3,700 daily interviews and asking the question “If you’ve heard anything about the brand in the last two weeks through advertising, news or word of mouth, was it positive or negative?”

It seems the most popular brand of 2013 in terms of positive regard is the BBC iPlayer, which has remained at the top spot for the last two years.

BBC iPlayer, ITV Player, 4oD and Demand 5: a UX comparison

It’s okay, Sherlock’s finished now. It’s safe to come back on the internet again.

The whole of the UK crowded around the television set at 8:30pm Sunday night to watch the finale of the contemporised sleuth’s current run.

Not since that final episode of To the Manor Born or that time when Paul Gascoigne cried during a world cup semi-final has the whole of the nation watched ‘event television’ in such a shared manner.

Except we didn’t. We don’t have to do that anymore. Watching a regular television programme at a set time every week just doesn’t suit most of our lifestyles.