Top 10 UK buzz brands of 2013
Here are the top 10 UK brands of 2013, as nominated by YouGov’s BrandIndex.
This is based on brand perception, acquired by conducting approximately 3,700 daily interviews and asking the question “If you’ve heard anything about the brand in the last two weeks through advertising, news or word of mouth, was it positive or negative?”
It seems the most popular brand of 2013 in terms of positive regard is the BBC iPlayer, which has remained at the top spot for the last two years.