Where are they now? Six favourite childhood brands in the digital world

What happened to your favourite childhood brands? What is the value of brand recognition in the digital age? Does nostalgia mean anything in this fast-paced, digital world of ours?

If we’re not sat at our desks in front of a computer, disappointing our parents whose skills as manual labourers are becoming largely redundant, we’re Instagramming our lunch or live tweeting the unveiling of Apple’s new operating system.

Slowly we’ve forgotten the real world of our youth. The one where we’d run around fields, steal apples from trees and flee in terror from a half-blind elderly farmer with a rifle.