How tech might shape the beauty industry in 2022
Technology has come to the forefront – what trends are shaping the industry?
Four trends in omnichannel beauty retail for 2021
It’s been a long and difficult 18 months for the beauty industry, but with retail stores and salons re-opening in May, the focus is now on getting back to business, and engaging consumers whose habits might have changed during lockdown.
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How do you know if D2C is right for your beauty brand?
Is a D2C model right for your beauty brand? Karishma Joshi and Chloe Buckland of Capgemini Invent examine the challenges and opportunities in the market, taking in tech, brand, retailer strategy, content and data.
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10 brilliant examples of content marketing from beauty brands
The beauty industry was valued at a whopping $532bn in 2019; the result of global retail sales consistently rising over the past decade. Many consumers now discover beauty products on social media platforms like Instagram and YouTube, so it’s no surprise that both new and legacy brands are turning increasingly spending on digital media, in […]
How the beauty industry is using personalisation to build greater brand relevance
The cosmetics industry has historically promoted an idealised and homogenous portrayal of beauty. The idea that “we’re worth it” – and that a single lipstick can make millions of women look and feel the exact same shade of special.
How Revolution Beauty’s ‘fast beauty’ model has impacted the industry
In 2019, Revolution Beauty was named within the Sunday Times Fast Track 100 as the fastest growing beauty brand in the UK. What’s behind the brand’s success and what does it mean for marketing in the industry?
How the beauty industry is responding to coronavirus
Like many other industries, the beauty world has been hugely affected by the coronavirus pandemic.
Why beauty brands are succeeding with experiential marketing
Today’s beauty industry is decidedly different from 10 years ago.
Behind Kylie Jenner’s success in a saturated cosmetics industry
Earlier this year, Kylie Jenner was named the world’s youngest self-made billionaire at just twenty one years old, snatching the crown from Facebook’s Mark Zuckerberg who was twenty three at the time he accrued the title.
How are fake online reviews impacting the beauty industry?
According to research by Global Web Index, 45% of beauty consumers look to reviews for online research purposes before buying a product.
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How Beauty Bay’s new website combines content, commerce and awesome UX
Beauty Bay, the independent online beauty retailer, has recently revamped its website in a bid to become a ‘digital-first’ brand.