behavioural science

How communication theory will help you write better microcopy (& make better products)

I recently went to a talk at Zone by Mikael Krogerus and Roman Tschäppeler in which they promoted their excellent new book, The Communication Book. 

As a UX writer, I’m naturally interested in communication. All the microcopy I produce needs to communicate the right information in the right way at the right time. So I was keen to hear about the theories they’ve spent years researching and testing.

How behavioural science can alter brand perception and purchase habits

For many of us working closely with clients on a day to day basis, receiving a new brief can cause a flurry of activity and excitement.

Although many of the briefs we receive are expertly written with deep insight into the business, market and the challenges ahead, in other instances a brief doesn’t necessarily specify the root of the problem.