Ben Cohen and Jerry Greenfield opened their now famous ice cream chain with $12,000 and $5 spent on a ten-day correspondence class on “How To Make Ice Cream.”
Today, they own a multimillion-dollar corporation, and their decisions are monitored closely.
When the company’s UK branch decided to take a break from sending its monthly email marketing messages last month, it caused a bit of a storm in the digital marketing world.
But it turns out Ben & Jerry’s isn’t abandoning email. I spoke with Kate O’Brien, Ben & Jerry’s Global Marketing Manager, about what happened, and how Ben & Jerry’s really feels about email and social media marketing.