Best Buy

Wal-Mart crashes Prime Day, should other retailers follow suit?

Yesterday (Wednesday 15 July 2015) in celebration of its 20th anniversary, Amazon is promised its Prime customers “more deals than Black Friday.” 

You can judge for yourself how successful this was for the retailer.

Despite the ‘quality’ of the bargains on offer, Prime Day is a reflection of just how important Prime has become to Amazon, and how the ecommerce giant is increasingly wielding it to win business away from other online retailers and brick-and-mortar competitors.

Guest checkout test: which of these 25 US retailers force users to register?

One of the biggest barriers for customers about to use a checkout is forcing them to register their details first.

Presenting them with page after page of forms in which they need to fill out the most unnecessary of personal details is a quick way to send your customers to the exit, leaving many abandoned baskets and lowering your conversion.

Earlier today I looked at 30 UK retailers and which ones force their customers to register, now it’s time to turn our attention to the USA.

20 of the best branded Vines from August 2014

Our best branded Vines round-up this month comes bearing great news.

Recently Vine has completely overhauled its desktop site so it looks and works a lot like YouTube, but most gratefully received out of all the new functionality is the ability to search.

At last! You can now search for individual users, locations or tags, making this particular writer’s job a heck of a lot easier. You can read about other improvements here: Vine’s desktop redesign puts community and search first.

In other news, Vine has also updated the app itself and it now allows you to footage from pre-existing videos on your smartphone. Allowing you to mix and edit multiple sources into your Vine. 

It looks like Instagram will have to pull something particularly spectacular out of the bag to keep up with its rivals (a half-decent desktop site would be a start).

In the meantime, lets check out the latest and greatest branded Vines.

How seven ecommerce sites present price comparison details

One of the benefits of ecommerce is that it’s very easy to present a range of products side-by-side so that shoppers can compare the various features.

This makes greatly helps the decision-making process as customers can select a product based on which has the most relevant features as well as being the best value for money.

Retailers can also present additional details such as special offers and product reviews in order to increase the chances of a conversion.

How Walmart, Best Buy and others are marketing Black Friday deals online

Thanksgiving is traditionally a time for spending time with the family, eating too much and frantically shopping for bargains online.

A recent Nielsen survey found that almost half (46%) of US shoppers plan to shop online on Black Friday while Adobe has predicted that ecommerce sales will total £1.6bn as people log on for bargains the day after Thanksgiving.

This is on top of the online shopping that will be done on Thanksgiving itself, which is predicted is reach $1.1bn.

Unsurprisingly ecommerce sites have already begun promoting Black Friday deals to try and keep up with the competition and capture those holiday dollars.

With that in mind, here’s a look at how six major retailers are marketing Black Friday deals on their homepages…

So you have a mobile site. What happens next?

57% of users won’t recommend a business if they have a bad mobile site, a simple statistic that speaks volumes about the current landscape in mobile commerce.

Global mobile web usage is increasing exponentially and most businesses know they need a mobile strategy.

Building a mobile-friendly website is just the first step. What happens after that? 

At Searchlove this morning, Distilled’s digital marketing consultant Bridget Randolph provided her own insight and guidance.

How Best Buy, John Lewis and other retailers handle product descriptions for technical items

Detailed product information is essential for achieving conversions as customers obviously can’t touch the product so retailers need to provide all the relevant details through images, product descriptions, reviews and videos.

This is an easy enough task for simple product such as DVDs, books and some clothing items, but electronics and other technical products require a great deal more information.

The challenge is then to try and present all the relevant information in a clear and concise manner that doesn’t cause the reader to lose interest and go elsewhere.

A case in point is the Samsung 3D 51” plasma TV which retails at around £1,800. It’s not the sort of purchase that most people will make on a whim, so retailers have to provide detailed information to ensure customers are happy to part with their cash.

With this in mind, I browsed a number of ecommerce sites to see how they deal with product descriptions for this particular TV.

How the top 10 US retailers use Pinterest

Pinterest is no longer the darling of the social media world, but its relationship with brands has become cosier recently with the launch of its business pages and new updates that enable companies to show product information on their pins.

The power of Pinterest as a tool for driving traffic and sales is an issue we’ve investigated extensively on the blog, as well publishing a Best Practice Guide on the subject.

However some brands remain unconvinced and either don’t have an account on the social network or give their pages limited attention.

So to find out who is yet to jump on the bandwagon, here is a look at how the top 10 US retailers use Pinterest…

A quarter of shoppers admit to ‘showrooming’ over Christmas

Almost a quarter (24%) of UK shoppers used their mobile while in-store to compare prices in the run-up to Christmas, according to a new survey from Foolproof.

The process, known as ‘showrooming’, means that retailers have to come up with new ways to encourage customers to make a purchase in-store.

Alarmingly for some retailers, the survey of 1,000 adults also found that 40% of showroomers, or one in 10 of all shoppers, bought items from a competitor after comparing prices on their phone.

Unsurprisingly the habit is more prevalent among younger shoppers, with 39% of 18-39 year olds actively engaging in showrooming over Christmas compared to just 18% of shoppers over the age of 40.