10 great sports digital marketing campaigns

Sports marketers don’t always get it right. From ill-judged commercial stunts at live games, to betting companies with distasteful social media profiles, to exploitative pricing, there are many bad examples. However, more often, such great subject matter lends itself to great campaigns. Here are 10 of my favourites. 1. Google & the 2014 World Cup […]

Paddy Power is top performing gambling site on social networks

Earlier this week Facebook announced that it was teaming up with UK gambling firm Gamesys to launch new apps that allow users to wager real money.

Due to the tight restrictions on gambling it could be seen as a controversial venture for Facebook, but social media and gambling are already firmly intertwined.

The UK’s top gambling sites all have a social media presence, with a benchmark report published by QuBit showing that Paddy Power has the best ‘social score’ followed by Betfair.

The report evaluates the UK’s top ten betting sites based on monthly page view statistics from Doubleclick Adplanner. These also include 888, William Hill, Ladbrokes, Bet365, Skybet, Betfred, Stan James and Coral.

Mobile site review: Betfair

Betfair has had a mobile version of its website since 2006, and according to its Twitter account, has taken over 6m bets from mobile users.

With the popularity of online betting, it seems especially well suited for people out at sports events who want to place bets.

Betfair launched an iPhone optimised version of its site in December, and has recently updated it. I’ve been seeing how well it works…

UK social gaming startup Pikum folds

As social media grows more and more prominent and social media services like Twitter attract more and more mainstream attention, it’s worth keeping a hefty dose of perspective and reminding ourselves that throwing ‘social‘ in front of a business doesn’t guarantee success.

That’s exactly what UK-based startup Pikum tried to do with its ‘social gaming‘ service that tried to put a social twist on betting.

Balderton Capital raises £285m for downturn startup investments

Who said that funding wouldn’t be available to startups in the downturn?

Balderton Capital, which was formerly Benchmark Europe, made $140mn
when portfolio company Bebo was sold to AOL and a small fortune when
another portfolio company, MySQL, was sold to Sun. Its other
investments have included Betfair, the UK’s most popular betting
exchange, and Yingli Solar, a Chinese solar company that is now public.