Bitcoin

Econsultancy Blockchain report

Demystifying Blockchain: Guidelines for Marketers

1.  Introduction Powerful technological forces are impacting the marketing profession and the companies and industries where marketers work. Econsultancy identifies, analyses and writes about many of these forces; ubiquitous connectivity[1], artificial intelligence[2] and the Internet of Things[3] to name a few. The same technologies are also enabling new and agile innovators to launch digitally enabled […]

Kodak demonstrates why brands should tread carefully with blockchain initiatives

Fueled by the dramatic rise and, more recently, fall in prices of cryptocurrencies like Bitcoin and Ether, the blockchain is all the buzz.

While some believe that cryptocurrencies are in a bubble the likes of which the world has never before seen, many, including major companies in a variety of industries, also believe that the blockchain technology behind cryptocurrencies has legitimate and meaningful uses that could benefit if not revolutionize the way they do business.

Four ways the blockchain could be applied to digital advertising

The astonishing rise of cryptocurrencies like Bitcoin in 2017 was arguably the trend of the year and the headlines keep coming in the first weeks of 2018.

While much of the interest in cryptocurrencies is purely financial – many new millionaires and even some billionaires have been minted in the past year – lots of observers believe that the blockchain technology behind cryptocurrencies could revolutionize many markets.

Could cryptojacking go legit and disrupt digital advertising?

The price of Bitcoin recently touched the $6,000 level for the first time ever, and this year has seen the cryptocurrency’s value jump by over 500%.

Given the rising fortunes of Bitcoin and other cryptocurrencies like Ethereum, it’s no surprise that scammers have sought to capitalize. One of the ways they have attempted to cash in on the cryptocurrency craze is through a new phenomenon dubbed cryptojacking.

What is the current state of bitcoin adoption?

Bitcoin, it’s the future of online payment don’t you know. 

After the initial rush of media intrigue and early adopter excitement, what happened next for the digital currency from the future? 

Many of our own blog-posts deal with various issues related to bitcoin – trust and regulation, alternatives and relevance to the consumer but what about adoption? 

How widespread has the uptake for bitcoin been for online (or even offline) retail?  

Is trust the biggest barrier to Bitcoin adoption?

Bitcoin, the latest and arguably most successful ‘virtual currency’ to date, is causing a stir in many circles.

The digital currency stands completely alone from any government, central bank or other type of business to underwrite its value, and Bitcoin exchanges take place directly between the buyer and seller – meaning no banks are involved to facilitate Bitcoin payments.

In this post, I’ll look at the future of these crypto currencies. 

Bitcoin or Bitcon? The challenges facing the crypto-currency sector

It’s been a tumultuous month for the bitcoin community. A series of scandals has seen the price of the leading crypto-currency fall by over 50% from its peak of almost $1200 in December.

There’s been no shortage of criticism of bitcoin from economists and leading business people who see its recent woes as the start of its decline.

Yet despite all of this, the price is rising again and advocates of digital currencies remain optimistic.

Their outlook has been boosted by other news such as HRMC’s updated guidance that VAT is not chargeable on bitcoin transactions, which addresses a major spur to bitcoin-related innovation in the UK.

So is bitcoin real or still a passing fad? What needs to happen for it to move from its status as a water-cooler topic, to a genuine financial tool used by many people?

In February we surveyed 2,065 adults on their awareness and usage of bitcoin.

Our research identified three of the challenges facing these emerging currencies: security, usability and the language of crypto-currencies. Recent events have highlighted that these issues remain a challenge that the bitcoin sector needs to overcome.

Bitcoin: so much more than a currency

“Bitcoin is a virtual currency.” How many articles have you read recently containing this phrase, or something similar?

I find this quite annoying, as it’s a bit like saying “a computer is a word processor”.

It’s true… but it’s not a comprehensive definition.

Bitcoin, mobile payments and the future of money

Money is changing, with a range of innovative new technologies looking to disrupt the established financial structures.

Chief among these are the crypto-currencies such as Bitcoin.  

But what are they, where did they come from, and are they really a threat to the traditional monetary system?

Will Bitcoin have a positive impact on ecommerce?

I was raised in the UK, so it’s perhaps not surprising that I used to feel that any currency without a picture of the Queen on it was not real money.  

Now having lived in the Eurozone and America, I have liberalised, but I seriously question whether our customers need a currency like Bitcoin.

The Royal Canadian Mint explores a Bitcoin alternative

Bitcoin, the decentralized and anonymous (or almost-anonymous) digital currency, has been a top headline grabber in 2012.

And for good reason: Bitcoin has not only gained more adoption than skeptics could have imagined possible, but it has created a fascinating discussion around how currency will evolve in the 21st century.