We’re rapidly approaching the 2020 winter holidays, and everything is still as uncertain as it ever was – particularly in retail. While there is always a certain amount of guesswork involved for retailers approaching the bumper holiday season (how will consumers spend? Will my marketing strategy pay off?), this year it has been amplified tenfold.
Black Friday came and went before you could say ‘peak capitalism’.
The first rule of Black Friday marketing is: You do not talk about Black Friday.
Despite many commentators discussing its demise, Black Friday continues to be one of the most important days in the retail calendar.
Up and down the country, retailers look towards Black Friday with a characteristic mix of excitement and anxiety.
From Amazon Prime Day to the festive season, ecommerce and brick-and-mortar retailers alike are seeing record-breaking sales during key shopping events. Email is consistently ranked as the most effective marketing channel to drive revenue.
According to the Office for National Statistics, there was a 1.5% decline in volume of UK sales last December (month-on-month) following a particularly strong November.
The drop was seemingly due to consumers buying earlier in order to take advantage of Black Friday sales.
1. Introduction The concept of Black Friday being a single in-store shopping day, taking place the day after US Thanksgiving once the clock has struck midnight, is close to becoming a distant memory. In recent years, sales have extended over the entire week around Thanksgiving, also moving online to encompass Cyber Monday too. And last […]
Whether you’re a bargain hunter or not, Black Friday is hard to ignore.
Last year’s retail event was evidently bigger than ever in the UK, as Barclaycard reported that transaction numbers were up 32% on 2016. What’s more, Black Friday cemented itself as a predominantly online affair, with ecommerce sales increasing as brick-and-mortar declined.
It’s the most wonderful time of the year, unless, perhaps, you’re an executive of a luxury brand.
That’s because out of all categories, luxury labels and retailers were responsible for the highest volume of discounts on Black Friday this year in the U.S.
Amazon’s dominance of online retail in the U.S. was on fully display this Thanksgiving and on Black Friday according to data collected by Hitwise.
According to the competitive intelligence and consumer insights firm, Amazon processed 5.6m transactions on Thanksgiving Day and 7.1m transactions on Black Friday.
Asian brands planning to market themselves in China during Singles Day in 2018 have some important lessons to learn from the shopping festival’s performance in 2017.