Ten retailers who got PPC right on Black Friday (and six who didn’t)
Despite many commentators discussing its demise, Black Friday continues to be one of the most important days in the retail calendar.
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How retailers can prepare their mobile apps for Black Friday
Up and down the country, retailers look towards Black Friday with a characteristic mix of excitement and anxiety.
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How marketers can beef up their email lists before Christmas
From Amazon Prime Day to the festive season, ecommerce and brick-and-mortar retailers alike are seeing record-breaking sales during key shopping events. Email is consistently ranked as the most effective marketing channel to drive revenue.
Four ways retailers should start preparing for Black Friday in summer
According to the Office for National Statistics, there was a 1.5% decline in volume of UK sales last December (month-on-month) following a particularly strong November.
The drop was seemingly due to consumers buying earlier in order to take advantage of Black Friday sales.
Lessons from Black Friday
1. Introduction The concept of Black Friday being a single in-store shopping day, taking place the day after US Thanksgiving once the clock has struck midnight, is close to becoming a distant memory. In recent years sales have extended over the entire week around Thanksgiving, also moving online to encompass Cyber Monday too. And last […]
Four things Black Friday has taught us about ecommerce
Whether you’re a bargain hunter or not, Black Friday is hard to ignore.
Last year’s retail event was evidently bigger than ever in the UK, as Barclaycard reported that transaction numbers were up 32% on 2016. What’s more, Black Friday cemented itself as a predominantly online affair, with ecommerce sales increasing as brick-and-mortar declined.
Luxury brands must focus on digital experiences to fight the discount trend
It’s the most wonderful time of the year, unless, perhaps, you’re an executive of a luxury brand.
That’s because out of all categories, luxury labels and retailers were responsible for the highest volume of discounts on Black Friday this year in the U.S.
Amazon won Thanksgiving and Black Friday as retail strategy varied
Amazon’s dominance of online retail in the U.S. was on fully display this Thanksgiving and on Black Friday according to data collected by Hitwise.
According to the competitive intelligence and consumer insights firm, Amazon processed 5.6m transactions on Thanksgiving Day and 7.1m transactions on Black Friday.
Eight Singles’ Day insights for Asian brands targeting 2018
Asian brands planning to market themselves in China during Singles Day in 2018 have some important lessons to learn from the shopping festival’s performance in 2017.
Seven email strategies used by 10 retailers on Black Friday
Checking your email on Black Friday is like coming back to work after two weeks off.
When you’re inbox is flooded, it can be a job in itself to separate the wheat from the chaff, with most emails perhaps more worthy of the trash rather than your attention.
GAME shows risks of Black Friday downtime despite impressive strategy
The UK video game retailer Game has one of the most impressive Black Friday digital strategies in 2017.
But that is easily undermined if your site is down for an extended period of time.
Ask the experts: Black Friday ecommerce strategy
What do retailers need to consider ahead of Black Friday?
We ask the experts about strategy, search, content and more. Thanks go to Dan Barker, James Gurd, Stuart Rex and Guy Levine.