Blackberry

How brands are spending money on digital in the music industry

There was an increase of almost 17% in brand spending on digital within the music industry last year, compared to 2011.

Brands including Coca Cola, O2, Blackberry and Volkswagen spent a record breaking £100m in total on music in 2012, a 6% rise on 2011. This is according to the latest research from PRS for Music, the copyright collection society.

The area that’s seen the biggest increase, with a 33% rise in spending, is artist endorsement.

This may come as a surprise to some, depending on where your ideologies lie in terms of artistic integrity, however with increasingly evaporating record sales, artists who once comfortably filled out stadiums night after night are now turning to brand sponsorship to maintain the lifestyles they’ve become accustomed to.

For instance Jay Z recently made a deal with Samsung to release his latest album exclusively via its mobile devices.

The next up and coming trend in terms of spending however is digital. Digital is showing an increased rise in spending, far more than live music sponsorship (-5.6%), TV (+1%) and advertising support (+9.5%). 

How are brands spending their money on digital in the music industry? Here are some recent examples:

Four brands which may be damaging their consumer image on Facebook

‘Social strategy’; how many times have you heard that cliché?

In many situations it is a confusing buzzword to help agencies generate new business. However, there are instances where a wider strategy for social media is needed.

I would like to share with you a few examples of brands that clearly lack it, to help you avoid similar pitfalls…

Hershey’s captures the holiday spirit with candy turkeys

This week is focused on the outcome of social media and the holiday sales in our weekly showcase of The Dachis Group’s Social Business Index.

Our focus is on three well-known brands – Best Buy, The Hershey Company and RIM – as analyzed by the team at the Dachis Group.

We’ll also take a glimpse at the top twenty brands on the Social Business Index, a real-time ranking of more than 30,000 global brands based on their performance in the social space, to see how the biggest brands in social are faring.

Will Microsoft save RIM?

My how the mighty have fallen.

RIM, once a household name thanks to the then-ubiquitous BlackBerry, has seen competitors, namely Apple, eat its lunch. And its future prospects look more and more bleak each day.

Blackberry’s impressive app stats avoid the bigger picture

Blackberry’s App World generates 43% more daily downloads per app than Apple’s App Store, according to RIM’s VP for developer relations Alec Saunders.

During his speech at Blackberry DevCon Europe today, Saunders also stated that App World has more paid downloads than the Android Market and clocks up 6m daily downloads, which equates to 30 apps per Blackberry user each year.

Overall, App World is second only to iOS in terms of profitability, generating 40% more revenue for developers than the Android Market.

Android takes 52.5% of smartphone market

According to figures released today, Android has doubled its market share of worldwide smartphone sales in Q3 of 2011. 

The stats from Gartner show quite astonishing growth, as 52.5% of all smartphones sold in this period were built on the Android OS, up from just over 25% in the same period a year ago.