Even luxury brands are having trouble moving with the times. What is certain is that the static brochure style website featuring a photoshoped image of an infinity pool is dead.
Luxury hotels, like every industry, are having to be more imaginative and rethink their marketing strategy.
The first rule in content marketing is that content needs a purpose: to stimulate, engage, convert and build a buzz around a brand. It’s got to be useful, visible, desirable, engaging and provide a platform to position the hotel as a socially-connected brand.
Why is content so powerful? It’s is the modern day convergence of PR, social, SEO and good old-fashioned storytelling.