Bloomberg

Bloomberg’s Trigr will let advertisers deliver custom ads based on market conditions

There’s an old saying, “Timing is everything,” and if Bloomberg has its way, advertisers will be able to capitalize on that like never before.

As detailed by AdAge, the financial software and media giant used its NewFronts event on Monday to unveil Trigr, a new offering that allows advertisers to deliver custom creative and content based on specific conditions in the financial markets.

The ultimate NewFronts roundup

Every year, companies gather in New York to pitch advertisers on their latest and greatest digital offerings in digital media’s response to television upfronts.

Here are some of the highlights from this year’s NewFronts which occurred between April 27 and May 7…

Social media spread-betting: Can DCM Capital turn tweets into gold?

https://assets.econsultancy.com/images/resized/0002/7766/sentiment_1-blog-third.pngBack in 2011, sentiment analysis for Twitter was just beginning to phase into mainstream business conciousness.

So, when London-based DCM Capital announced a hedge fund based on Twitter sentiment it was a bold move that ultimately didn’t gain the exposure the company were looking for, and the project closed after a few short months.

The company has continued to refine its algorithms however, and recently spoke to Bloomberg about their latest project: A spread-betting platform based entirely on social media sentiment…

Facebook’s vulnerability could make it the most interesting IPO ever

In what may be the most anticipated IPO ever, Facebook, will go public this Friday.

Mark Zuckerberg, the hoodie-wearing 28 year-old CEO of the world’s largest social network won’t be in New York to ring the NASDAQ opening bell.

Instead, he’ll be at his company’s Menlo Park headquarters ringing it in virtually.

Facebook to launch mobile ad product in March 2012?

Facebook is said to be working on a mobile advertising product that it could launch by the end of March 2012.

Insiders report that this could involve putting Sponsored Stories ads, which feature friends’ interactions with brands, within the mobile newsfeed.