BMW

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Five companies using branded top-level domains (TLDs) & why

As of today, 619 applications have been submitted for brand top-level domains (TLDs).

And there are plenty of big name brands that are already using them.

In this post I’ll look at five examples, as well as giving a bit of background on TLDs and why brands might want their own.

How do the most popular brands manage blog comment sections?

Around 15 years ago, forums and blog comment sections were staples of brand-to-fan communication. But the world’s moved on.

While many choose to focus on social media channels, some of the world’s most popular brands still blog as they have spent years attracting readers and building an engaged community.

But how do they manage reader comments to ensure the engaged community doesn’t become a free-for-all?

Nine examples of search tools from automotive websites

I’ve looked at search and comparison tools on automotive sites in the past, and there was a lot of room for improvement. 

Some automotive brands, accustomed for so long to the dealership sales process, were slow to adapt to and take advantage of ecommerce. 

Now, with some stats suggesting that up to 94% of people are researching cars online before purchase, the online user experience is all important. 

Here are some examples from the major automotive brands. 

Six examples of automotive social media strategy

In a regular feature I’ll be taking a look at brands from a particular industry to see how they compare with one another on various social media channels.

Last month I wrote about why Ford’s social media strategy is so good, in which I took a look at the 110 year-old car manufacturer and how it’s managed to transform its digital presence through expertly tailoring its content and connecting to each social channel’s audience with authentic engagement and a suitable tone of voice.

Let’s take a look at how other brands compare in the world of automotive social media.

How BMW uses Facebook, Twitter, Pinterest and Google+

Over the past few months I’ve been looking at how different global brands make use of the main social networks, but so far I’ve neglected the auto industry.

I’ve rectified that this week by turning the spotlight on BMW, which as it turns out has a surprisingly strong Facebook presence.

This post follows on from similar articles focusing on brands such as Coca-Cola, Nike, Red Bull, Microsoft and Ikea.

And without further ado, here’s a quick look at how BMW uses Facebook, Twitter, Pinterest and Google+…

Google AdWords’ biggest spenders revealed

Google generates billions of dollars in revenue every quarter, and big
brands are known to be some of the most prolific spenders.

But just how much are specific brands spending? That’s not information
that Google has publicly disclosed before, but AdAge claims to have
obtained
a document detailing just how much major brands spent in June.