Is Booking.com the most persuasive mobile website in the world?
This question refers to a similar article published by our esteemed contributor Paul Rouke last year.
In his article asking whether Booking.com is the most persuasive website in the world Paul discovered that over the years Booking.com has continually evolved and refined its online experience, adding the fundamentals of persuasive design in order to gain a competitive advantage.
By using visual appeal and retaining the user’s attention through clarity, strong visual hierarchy and utilising one primary action per screen, Booking.com provides a compelling user experience.
However in light of new research looking at top mobile travel sites, I’m going to investigate whether this persuasiveness translates to the mobile experience.