Borders

Borders: another victim of the internet?

Bricks and mortar may not be dead, but another high-profile offline retailer filed for bankruptcy yesterday.

Borders, one of the largest book retailers in the United States,
simply didn’t have enough money to survive in its current form. So it’s
going into
Chapter 11 bankruptcy and will emerge a lot leaner, and perhaps a bit
smarter.

Can low prices and customer rewards nurse Borders back to health?

Competition is getting tough in the digital reader category. Tight margins and rapidly evolving devices are likely to thin the marketplace by next year. Currently, a price war is going on. Today, bookseller Borders lowered the price of its e-reader devices…again. Starting at $99, the Alarutek is the cheapest e-reader on the market.

Borders is trying to get back into the black with fewer stores and a focus on digital books. But can cheap prices and customer rewards save a business? That’s not clear.

Target going in-house for e-commerce

Target, the second-largest discount retailer in the United States, has announced that it will bring its e-commerce website, Target.com, in-house in time for the 2011 holiday season.

Since 2001, Target.com has been run in partnership with Amazon.com. The e-commerce giant’s platform powers the Target.com website and Amazon.com handles much of the call center and fulfillment operations.

Borders redesigns UK site

Book retailer Borders has just redesigned its UK website, less than a year after last relaunching, and has also introduced a new range of eBooks. 

There are some improvements, including new look product pages, more products displayed above the fold and clearer calls to action throughout the site.

There are a couple of issues on the site which hamper the user experience though…

Q&A: Greg Jackson on promoting Labour online

Greg Jackson is Executive director and responsible for online strategy for Tangent PLC, whose recent clients have included Borders and the Labour Party.

Tangent has recently been working with the Labour Party, revamping its website, and developing LabourList, a blog / social media site, as well as promoting the party via sites like Facebook and Twitter.

I have been talking to Greg about Labour’s use of social media, as well as the company’s work launching Borders’ first e-commerce site in the UK…