The Daily Telegraph has come out on top in a report that examined the UX of newspaper paywalls.
Also included in the survey were the Wall Street Journal, The Financial Times and The Boston Globe.
The report follows Qubit’s website analysis framework, which looks at elements of the purchase journey, personalisation and mobile.
This involves more than 80 criteria based on both the newspaper industry specifically and general best practice for websites.
As mentioned, the Telegraph came out on top overall with 72%, followed by the WSJ (69%) and FT (66%). The Times achieved the lowest score with just 56%.