bots

marketers guide to chatbots

A Marketer’s Guide to Chatbots

1. Introduction 1.1. Executive summary Chatbots have seen a rise in popularity over the last few years, with the cost of implementing the technology going down and the curiosity around AI taking off. Nevertheless, the definitions around what a chatbot is and what a chatbot can do are still blurred. For the purpose of this […]

As Facebook cracks down on a major spam operation, USA Today loses millions of Likes

While the number of fake accounts on Facebook’s billion-plus member social network might be a rounding error in the overall scheme of things, the world’s social networking giant isn’t ignoring the problem.

Facebook acknowledges that fake accounts are “closely related to the creation and spread of spam,” and last week it detailed how it’s has been cracking down on abuse, including bots used to create fake accounts and paid likes.

How KLM uses bots and AI in ‘human’ social customer service

KLM social media manager Karlijn Vogel-Meijer was one of the most enlightening speakers at 2016’s Festival of Marketing.

She told the story of KLM’s work on social media, including the latest footnote – using AI and bots to enhance the customer journey whilst maintaining a human touch.

Here’s a recap..

VR, bots & growth hacking: Why should marketers care?

Virtual reality, bots and growth hacking are perhaps the most exciting and over-used buzzwords in our industry today.

But do marketers really need to pay them much attention?

It’s very easy to become jaded by the constant talk of creating immersive virtual experiences, when in reality all of your conversions come from email marketing.