Google’s content strategy comes together for Google TV

When Google TV was first announced, I wrote that it “might be one of the most important things the company has attempted.” If successful, Google would do nothing less than realize the dream of television-web convergence.

But I also noted that execution was key, and there was no shortage of skeptics who questioned whether Google would be able to put it all together.

TV rentals: will Amazon’s pricing trump Apple’s brand?

Looking to watch the latest episode of your favorite TV show? Apple
wants to rent it to you. Yesterday, the Mountain View-based company
unveiled the latest incarnation of Apple TV. And like most of Apple’s
newest consumer electronics devices, behind the hardware is a business model to move content.

In addition to $4.99 high-definition movie rentals, Apple TV offers up
99 cent rentals of popular television shows from Fox and ABC. But will
Apple TV do for television shows what the iPod and iTunes did for
music? That may depend on how Apple deals with the competition. If the
counter attack Amazon has already launched is any indication, the
competition may be pretty fierce.

The future of media lies in access — not ownership

Media companies — whether they produce video, print or social content — are all struggling to price and sell their products today. In a digital world, stolen content is also an increasing concern. But at TechCrunch Disrupt in New York Monday, speakers seemed to agree that the future of media lies in providing access — not ceding ownership — of content. 

Old shows on Hulu Plus for $10 a month could be a price no one wants to pay

Get ready for Hulu Plus. According to The LA Times, Hulu will soon roll out its subscription service, with additional content for paid subscribers in the form of extra episodes of shows that are now available on the site.

Hulu is smart to leave the current content on the site available for free. But is the site providing the right kind of freemium content with this plan? Asking consumers to pay $120 a year for old episodes of free shows looks pretty steep. And it still could fall short of revenue targets needed for Hulu to survive.

Boxee’s Avner Ronen gives TV providers five years to figure out digital video

Avner Ronen, the founder and CEO of video platform Boxee, has a lot of opinions that traditional TV providers don’t like. He expressed more than a few of them during a heated debate with Mark Cuban in SXSW that’s still ongoing.

Today at the PSFK conference in New York, Ronen explained why he thinks charging different prices for the same content on different platforms isn’t going to work:

“TV is just one more connected screen.”

Boxee’s opting for micropayments. Will Hulu listen?

News Corp. and Hulu have been talking a lot about ways they could charge for Hulu content of late. But two months into 2010, we have little word on how that will come to fruition (except a rumor that iPad users will have to pay to watch Hulu). Well, video upstart Boxee has a few ideas.

Last month the digital video provider announced plans to charge for its content. And today, Beet.TV has a video of Boxee CEO Avner Ronen explaining some of the details.

If anything, maybe this could help Hulu open up and let Boxee have access to its video again.