How should Shell respond to its ‘social media oil spill’?

When disaster strikes, brands can quickly find themselves in the social media crosshairs. Just ask BP, which found itself under attack when a horrible oil spill caused a PR nightmare the likes of which only a crisis PR firm could enjoy.

But with consumers and activist groups becoming more sophisticated in their use of social media, brands are increasingly discovering that a social media crisis can strike at any time — for good reason, or no reason at all.

The Netflix apology: good idea, bad execution

As we’ve seen time and time again, even the highest-flying companies can be thrust into crisis and controversy in an instant for a variety of reasons.

For BP, it was a massive oil spill. For AirBnB, it was an ugly incident involving theft and vandalism.

And for Netflix, which is in the midst of a crisis today, the cause of its problems was a decision to change its business model.

Google AdWords’ biggest spenders revealed

Google generates billions of dollars in revenue every quarter, and big
brands are known to be some of the most prolific spenders.

But just how much are specific brands spending? That’s not information
that Google has publicly disclosed before, but AdAge claims to have
a document detailing just how much major brands spent in June.

Ask BP: Google, PBS team on major crowdsourced journalism experiment

Google and PBS NewsHour are teaming up to bring the public into a live interview with Bob Dudley, chief executive for BP’s Response. Dudley promises to respond to questions submitted to CitizenTube by real people, who also have the ability to vote on the questions the most want answers from.

The live event will be webcast Thursday at 3:30 pm ET. Portions will later be aired that same evening on the PBS
NewsHour and will be made available on YouTube.


BP’s internet response: the good, the bad, the ugly

The Gulf of Mexico oil spill that has oil giant BP scrambling to save
its brand — and possibly its entire business — has been juicy fodder
for those involved in PR and marketing. Of particular interest: how the
company is responding to the onslaught online.

From crisis communications experts to social media gurus, just about
everyone has suggestions for BP. But what about BP’s internet strategy
overall? I decided it was worth a high-level look at the company’s
efforts to stem the tide of online criticism.

BP’s fake Twitterer offers PR lessons — and fundraising — for the oil disaster

BP is still frantically trying to clean up after and plug the spill that stemmed from an oil rig burst in April. But while no one seems to have the ability to actually stop the leak, one person has attacked the problem with an unconventional tool: satire.

Today the man who runs BPGlobalPR, a humorous (and fake) twitter feed written from the perspective of BP’s PR team, has written a blog post to explain his methodology. As it turns out, throwing jibes in social media can be a particularly effective method of promoting a political message.