brand awareness

Talk like a human, for business’s sake

Let’s face it, it’s not too unusual to run into corporate communications that feel impersonal and distant from a customer’s point of view.

So, it’s no coincidence that agencies use the word ‘humanising’ over and over again when providing advice on brand messaging. 

Putting aside any possible scepticism towards the seemingly volatile concept, humanising customer interactions must be the ultimate mission of any modern brand, which should empower its brave employees to shake off any robotic feel customers may perceive in their interactions with the company.

Four influential brands and why they’re so effective

Getting your brand right is one of the most difficult but potentially valuable parts of running a business. 

In this post I’m going to take a look at some of the most powerful brands in the UK to see what makes them so effective and memorable. 

Is the strength of digital also its Achilles heel when attracting brands online?

We are lucky to be working in the digital industry as it provides the most targetable and measurable medium yet in terms of marketing.

With the ability to combine first and third party data, bring offline data into play and combine it with granular behavioural and audience data (such as pages visited, searches made, content viewed, and time spent on certain activities), very specific audience segments can be defined, built and reached.

If you want to build an audience of wealthy families who live in Scotland, are interested in curling and are currently reading regularly reviews on executive cars, as well as looking for quotes on car insurance for example, these people can be identified and targeted accordingly.