brand bidding

Should I be bidding on my brand terms?

This is one of the most common questions you’ll get asked as a PPC account manager.

Some clients are adamant that you shouldn’t ever do it, whereas others understand the value and the reasons behind the decision to do it.

In the following post I will explore several different reasons why you may or may not wish to bid on brand terms.

Brand bidding on Adwords is ok, rules EU in Interflora vs M&S case

On the way into the office today I noticed a bunch of tweets along the lines of ‘Interflora wins EU PPC case vs M&S’. 

I have just read the ruling in full, and I don’t interpret it as a win at all, but there are some key takeaways that you need to be aware of if your brand is involved in bidding on competitor trademarks.