brand commerce

Brand Commerce: What is your brand’s key feature?

While brand giants are still comfortably dominating their markets, it’s becoming increasingly common for fast-moving challenger brands to threaten and encroach on the market shares of already established leaders.

The typical reaction from the de facto market leader is to quickly purchase said challenger brand or make an often delayed and unsuccessful attempt at creating their own version to win back lost ground.

Brand Commerce: A new planning model for marketers

With the growing role digital plays in our shopping behaviours, many marketers have seen the traditional customer journey grow increasingly complex.

We now have to consider a whole range of additional touchpoints when planning marketing and advertising campaigns.