This week’s juicy digital marketing stats include the least engaging brands in the US, excitement about VR, Amazon profits, returns policies, and (altogether now) “much more”.
As usual, it would be remiss of me not to plug Econsultancy’s Internet Statistics Compendium, too.
We have more than 600 articles on social media on the blog from the last few years, providing advice on brands using social media, mistakes to avoid, and best practices to follow.
I’ve gathered together some of the best articles to provide you with ideas and information to inform your use of social media…
It’s still happening! Brands are doing their best to manufacture social communities using the social web with varying degrees of success. The majority of ‘forced’ online communities would appear to be made up of family, friends and those willing to give support…but not really going anywhere.
How many such company-originated Facebook groups have you seen that are genuinely thriving and active? Most don’t really go anywhere, but on the rare occasion some really do take off.
I’ve tried to analyse why and I think there may be a need to go back to basics; your feedback is most welcome on these thoughts.
Do you need to take your brand to a psychologist? I would guess we all know someone, maybe a couple of people, who behave noticeably differently dependent upon the environment they find themselves in. Are brands guilty of this too?
Do brands have a different and inconsistent face for every marketing/engagement channel they use? Are they diving into the world of social media and confusing people further?
This post would argue that some brands are doing just this, but also outlines some ideas on how this can be avoided. It is time to get back to basics…