2012 has been an interesting year for brand marketers active on Facebook. The world’s social network went public and as a result, has more aggressively moved to monetize its massive audience. That in turn has introduced some new dynamics to the Facebook-brand relationship.
Recently, there has been a lot of buzz around changes Facebook has apparently made to its Edgerank algorithm. The theory: Facebook is making it more difficult for brands to reach their fans organically in an effort to promote use of its Promoted Posts ad product.
How active is Twitter? In a blog post yesterday, Twitter revealed that 50m tweets are now being sent across the Twitterverse on a daily basis. As Twitter’s Kevin Weil points out, that’s around 600 tweets per second.
Needless to say, the growth in Twitter’s activity level, as measured by tweets, is impressive. In 2007, its first full year in operation, Twitter saw an average of 5,000 tweets per day.