Econsultancy

Menu
- Insights
- Data & Tools
- Training
- Consultancy
- Events
- Blog
- Jobs
- Subscribe
Sign In
- Sign in
  
  Email address
  Password
  
  Forgot your password?
  
  Keep me logged in
  
  Create your free Econsultancy account by clicking ‘'Register now’ below. It will only take a minute and will give you access to all our registered user content and our Econsultancy Pulse newsletter.
  Register now
  
  Need help signing in?
  
  EMEA: +44 (0)20 7970 4322 | email: subs.support@econsultancy.com
  
  APAC: 65 6653 1911 | email: apac@econsultancy.com
  
  US: +1 212 971 0631 | email: joanna.harp@econsultancy.com

Brand Strategy Briefing

Trends and Innovation Innovation and Trends

Baidu: The Gateway to China’s Online Communities

1. Introduction Baidu is China’s most popular search engine, and is a part of the larger entity Baidu, Inc. Established in 2000, Baidu, Inc is one of the leading internet service companies in China, and has been commonly referred to as China’s answer to Google. Baidu’s most successful service, Baidu Search, is the second largest […]