Brand Strategy Briefing

Zomato: Delivering More Than Food

This report looks at Zomato, an India-based restaurant search and discovery service that has diversified into food delivery, an advertising platform, an online food ordering and order tracking system for restaurants and an analytics platform that integrates table and staff management.

Grab: Going Beyond Transport

1. Introduction In 2012, Anthony Tan and Tan Hooi Ling launched an app that sought to solve transport woes in Malaysia. Taxis in Malaysia had a reputation for refusing to use the in-taxi meters, and customers would be overcharged. Today, with US$5bn in funding and an app download count of more than 95 million, Grab […]

Flipkart: Building Trust in Indian Ecommerce

Flipkart: Building Trust in Indian Ecommerce

1. Introduction Headquartered in Bengaluru, India, Flipkart was founded in October 2007 by Sachin Bansal and Binny Bansal (no relation). Flipkart began its ecommerce journey retailing books online, and in June 2012, attained ‘unicorn’ status when it was valued at US$1bn.[1] Since then, Flipkart has secured funding from investors such as Tiger Global, SoftBank and […]

Shopee: Localizing Ecommerce in Southeast Asia and Taiwan

Shopee: Localizing Ecommerce in Southeast Asia and Taiwan

1. Introduction Shopee is an online shopping platform in Indonesia, Taiwan, Vietnam, Thailand, the Philippines, Malaysia and Singapore. It is operated by Sea Ltd, an internet platform company that also runs digital entertainment platform Garena, and digital financial service AirPay. Shopee prides itself on being extremely localized for each of its markets, providing buyers and sellers […]