branded content

How do you scale native advertising?

Native advertising is set to grow phenomenally in 2014. 

The New York Times among many others has now embraced native ad formats. This has led an even bigger clamour among media analysts to predict big things for native this year. 

J.P. Morgan stated last week in its ‘Nothing But Net’ report that “We believe native ads are quickly becoming the de facto ad format on mobile and increasingly moving into desktop”. 

There is still a lot of confusion among marketers and publishers about what native actually is.  Many people have tried to define it and enlighten us all on what native advertising is. 

Is branded content the great equalizer?

Building a well-recognized brand isn’t easy, and it isn’t cheap either. But is the internet changing that, even if just slightly?

A recent study entitled conducted by YouGov on behalf of social media marketing agency The 7th Chamber hints that the answer might be ‘yes‘.