Bravo

SXSW: Using transmedia to change TV

The team from Bravo took to the stage yesterday morning at SXSW to talk about what they are doing to change the way we consume and interact with television. Just like every other business out there, television programs are having to move to a more integrated offering. 

To demonstrate this, they presented the last season of Top Chef as a case study to show what they did to breach the gap and capture our attention on our second screens.